There Is No Second is the launch film for the CUPRA Terramar, directed by J. A. Bayona. Created by the agency &Rosàs and produced by Roma, the campaign combines live action with visual effects by Zoic Studios and graphic animation by Glassworks Barcelona.
Ships on Drapes
At Glassworks Barcelona, I worked on the ship imagery projected onto the concert-hall drapes and the car turnaround.
Car Turnaround
Render Passes
0:00 / 0:03
0:00 / 0:07
Full Film
Watch There Is No Second on YouTube.
The film premiered in Barcelona on 3 September 2024, during the 37th America's Cup. The campaign won seven Sol awards at the 39th El Sol festival in 2025, including a Sol de Oro for Production.
Campaign Stills
Behind the Scenes
The film was shot in June 2024, over four days around Barcelona, at the Terramar circuit, and one day in the water tank at Ciudad de la Luz in Alicante, where Bayona filmed The Impossible. More than 150 people worked on the shoot, and Palomares Grupo Arte built a full-size competition catamaran on a steel frame for it.
Watch the behind-the-scenes film on YouTube.
Links
- Watch on YouTube ↗
- CUPRA Media Center: CUPRA unveils the Terramar at the 37th America's Cup ↗
- CUPRA Media Center: CUPRA, the most awarded brand at the 39th El Sol ↗
- Palomares Grupo Arte: Set build for the CUPRA film by J. A. Bayona ↗
- Reason Why: The new CUPRA ad is a J. A. Bayona superproduction ↗
- Valencia Plaza: Ciudad de la Luz hosts a Bayona shoot again ↗
Credits
- Client
- CUPRA
- Client Team
- Ignacio Prieto • Patrick Sievers • Paz de Dalmases • Judit Rogent
- Agency
- &Rosàs
- Chief Creative Officer
- Isahac Oliver
- Creative Director
- Pol Martinez
- Art Director
- Virginia Nicolau
- Copywriter
- Aldo Coste
- Account Team
- Daniele Cicini • Enric Subirós • Claudia Matas • Carlos Valero
- Head of Production
- Jordi Solé
- Production Company
- Roma
- Director
- J.A. Bayona
- Director of Photography
- Pedro Luque
- Executive Producer
- Oscar Romagosa • Claudia Mayer
- Producer
- Anna Mayolas
- Production Manager
- Cris Guasch
- VFX Production / Post Supervisor
- Alex Maldonado
- Post Coordinator, &Rosàs
- Meri Losada
- Director's Assistant
- Alicia Reginato
- Production Designer
- Pablo Tregebov-Poza
- Editor
- Arnald Viladomat • Guille de la Cal
- Visual Effects
- Zoic Studios
- ECD, Zoic Studios
- Aladino Debert
- Graphic Animation
- Glassworks Barcelona
- 3D Artist
- Gergely Wootsch
- Colour, Picture Shop
- Michael Hatzer
- Music
- Worakls
- Sound
- Oriol Tarragó • Coser y Cantar
- Styling
- Giovanni Lipari
- Make-up
- Manel Rosa